A recent survey found that many prospective buyers are in possession of incorrect or outdated information. It’s up to agents to set the record straight. Read More
May 5, 2026
A survey of recent buyers and LOs found that affordability is a top stressor, and nearly half of young buyers have been at risk of missing a mortgage payment. Read More
Young Latinos are a large (and growing) homebuying demographic, and agents who serve them well will “have a customer for life,” says NAHREP CEO Gary Acosta. Read More
Video can no longer be viewed as an extra in marketing, argues Real exec Jason Cassity — it is now “the most efficient distribution channel for your brand.” Read More